Search Engine Optimization Description
What a search engine optimizer does
SEO stands for search engine optimization or search engine optimizer. A search engine optimizer is someone who understands how search engines work and is able to make a website appear (generally on the first page) in the search results for keywords or keyword phrases that are relevant to that website. For example, if you have an Italian restaurant in Denver called Capo's, you want people to be able to find your website if they go to Google and do a search for "Italian restaurant in Denver". If someone goes to Google and does a search for "Capo's" and finds your website, that doesn't bring you new customers. That just means that someone has heard of your restaurant, or maybe they have even been there and they just want some information, such as your business hours. If you want your website to bring you new customers then people need to be able to find it in the search engines for something other than the name of your business, and the more phrases related to what you have to offer that people find your website listed under, the more new customers you will get. Along those same lines, the higher up your website appears in the list of search results for "Italian restaurant in Denver", the more visitors you will get. It is a known fact that most people, when doing a search online, usually click on one of the first few results on the first page. If they find what they need, they do not go any further. To sum it up, just because your Italian Restaurant in Denver has a website, that doesn't mean people will find it or that it will bring you new customers. This is what a search engine optimizer does.